An exploratory study of factors influencing campers level of loyalty to camping sites in the tourism industry
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Australian and New Zealand Academy of Management
Abstract
Although according to the literature being able to build loyalty in consumers is a key factor in acquiring market share and sustaining a competitive advantage, very little is known about the factors affecting loyalty to a camping site. This study was designed to identify if campers demographic variables and their level of satisfaction with a camping site may be related to their loyalty to the camping site.
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Citation
Hardy, T., Ogunmokun, G., & Winter, C. (2005). An exploratory study of factors influencing campers level of loyalty to camping sites in the tourism industry. In Davies, D., Fisher, G. & Hughes, R. (Eds.) Engaging the multiple contexts of management : convergence and divergence of management theory and practice : proceedings of the 19th ANZAM Conference, 7-10 December 2005, Rydges Lakeside Canberra.