Competitive marketing competencies and performance: An exploratory study of small to medium sized retail firms in Australia

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dc.contentTexten_US
dc.contributor.authorYoung, Jared
dc.contributor.authorOgunmokun, Gabriel
dc.contributor.authorWinter, Caroline
dc.date.accessioned2021-02-16T04:11:29Z
dc.date.available2021-02-16T04:11:29Z
dc.date.issued2005
dc.descriptionThe library does not own a copy of this item.en_US
dc.description.abstractLittle or no study particularly in Australia has examined whether or not the marketing competencies possessed by small to medium sized retial organizations can influence their level of business performance. This study was designed to determine if there are significant differences in the competitive marketing competencies possessed by the high level performing and low level performing small to medium sized retail businesses in South East Queenslanden_US
dc.identifier.citationYoung, J., Ogunmokun, G., & Winter, C. (2005). Competitive marketing competencies and performance: An exploratory study of small to medium sized retail firms in Australia. In Davies, D., Fisher, G. & Hughes, R. (Eds.) Engaging the multiple contexts of management : convergence and divergence of management theory and practice : proceedings of the 19th ANZAM Conference, 7-10 December 2005, Rydges Lakeside Canberra.en_US
dc.identifier.issn9781740882453
dc.identifier.urihttps://www.researchgate.net/publication/251205422_COMPETITIVE_MARKETING_COMPETENCIES_AND_PERFORMANCE_AN_EXPLORATORY_STUDY_OF_SMALL_TO_MEDIUM_SIZED_RETAIL_FIRMS_IN_AUSTRALIAen_US
dc.identifier.urihttps://dspace.angliss.edu.au/handle/20.500.12270/325
dc.language.isoenen_US
dc.publisherAustralian and New Zealand Academy of Managementen_US
dc.relation.infacultyHigher Educationen_US
dc.rights.holderAustralian and New Zealand Academy of Managementen_US
dc.subjectMarketingen_US
dc.titleCompetitive marketing competencies and performance: An exploratory study of small to medium sized retail firms in Australiaen_US
dc.typeConference Paperen_US

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