Competitive marketing competencies and performance: An exploratory study of small to medium sized retail firms in Australia
Loading...
Date
Journal Title
Journal ISSN
Volume Title
Publisher
Australian and New Zealand Academy of Management
Abstract
Little or no study particularly in Australia has examined whether or not the marketing competencies possessed by small to medium sized retial organizations can influence their level of business performance. This study was designed to determine if there are significant differences in the competitive marketing competencies possessed by the high level performing and low level performing small to medium sized retail businesses in South East Queensland
Description
The library does not own a copy of this item.
Keywords
Citation
Young, J., Ogunmokun, G., & Winter, C. (2005). Competitive marketing competencies and performance: An exploratory study of small to medium sized retail firms in Australia. In Davies, D., Fisher, G. & Hughes, R. (Eds.) Engaging the multiple contexts of management : convergence and divergence of management theory and practice : proceedings of the 19th ANZAM Conference, 7-10 December 2005, Rydges Lakeside Canberra.