The use of social media in the wine event industry: A case study of the High Country Harvest in Australia

dc.contentTexten_US
dc.contributor.authorStrickland, Paul
dc.contributor.authorWilliams, Kim M.
dc.contributor.authorLaing, Jennifer
dc.contributor.authorFrost, Warwick
dc.date.accessioned2020-09-09T06:36:12Z
dc.date.available2020-09-09T06:36:12Z
dc.date.issued2015
dc.descriptionThe library does not currently own a copy of this book.en_US
dc.identifier.citationStrickland, P., Williams, K.M., Laing, J., & Frost, W. (2015). The use of social media in the wine event industry: A case study of the High Country Harvest in Australia. In G. Szolnoki, L. Thach & D. Kolb (Eds.), Successful social media & ecommerce strategies in the wine industry. New York: Palgrave Macmillan. 74-92en_US
dc.identifier.isbn978-1-137-60298-5
dc.identifier.urihttps://dspace.angliss.edu.au/handle/20.500.12270/169
dc.language.isoenen_US
dc.publisherPalgrave Macmillanen_US
dc.relation.infacultyHigher Educationen_US
dc.rights.holderSelection and editorial content Gregory Szolnoki, Liz Thach and Dani Kolb; individual chapters the contributorsen_US
dc.subjectSpecial eventsen_US
dc.subjectWine tourismen_US
dc.titleThe use of social media in the wine event industry: A case study of the High Country Harvest in Australiaen_US
dc.typeBook Chapteren_US

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William Angliss Institute is the Government endorsed specialist training provider for the foods, tourism, hospitality and events industries. Over more than 85 years we have earned a strong global reputation for the delivery of innovative higher education, training solutions and consultancy services to clients across Australia and abroad. Read more...