The use of social media in the wine event industry: A case study of the High Country Harvest in Australia

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Date

2015

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Journal ISSN

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Publisher

Palgrave Macmillan

Abstract

Description

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Keywords

Special events, Wine tourism

Citation

Strickland, P., Williams, K.M., Laing, J., & Frost, W. (2015). The use of social media in the wine event industry: A case study of the High Country Harvest in Australia. In G. Szolnoki, L. Thach & D. Kolb (Eds.), Successful social media & ecommerce strategies in the wine industry. New York: Palgrave Macmillan. 74-92

URI

https://dspace.angliss.edu.au/handle/20.500.12270/169

Collections

Wine and Wine-making
Special Events

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