To Travel or Not? The Influence of Disaster Media Reports on the Youth Travel Market

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dc.contentTexten_US
dc.contributor.authorDerham, Jessica
dc.date.accessioned2021-03-25T23:13:19Z
dc.date.available2021-03-25T23:13:19Z
dc.date.issued2006
dc.descriptionFull text of the conference proceedings available from the link provided. Pagination throughout the book varies.en_US
dc.description.abstractFew studies of the youth market have considered the influence of negative disaster media reports on their propensity to travel to the affected destination. This study considers the effect of news reports, travel advisories and the Internet on young people’s intention to travel to Phuket following the 2004 Asian tsunami. It was found that this market is relatively resilient, however many expressed concerns about traveling to Phuket, preferring to substitute it for another destination. It recommends that destination marketers adopt a positive re-marketing exercise to counter media misrepresentations as soon as possible in order to retain this market.en_US
dc.identifier.citationDerham, J., & Beeton, S. (2006). To Travel or Not? The Influence of Disaster Media Reports on the Youth Travel Market [Paper presentation]. In Beeton, S., Croy, G., Frost, W. (Eds.). International Tourism and Media Conference Proceedings 2006. Melbourne : Tourism Research Unit, Monash University. p. 52-60en_US
dc.identifier.isbn0-9757131-0-8
dc.identifier.urihttps://www.researchgate.net/publication/337772953_International_Tourism_and_Media_Conference_Proceedings_2006en_US
dc.identifier.urihttps://dspace.angliss.edu.au/handle/20.500.12270/348
dc.language.isoenen_US
dc.publisherTourism Research Unit, Monash Universityen_US
dc.relation.infacultyHigher Educationen_US
dc.subjectTravel -- Researchen_US
dc.subjectIndian Ocean Tsunami, 2004 -- ResearchToen_US
dc.subjectTourism -- Marketingen_US
dc.subjectNatural disasters -- Researchen_US
dc.titleTo Travel or Not? The Influence of Disaster Media Reports on the Youth Travel Marketen_US
dc.typeConference Paperen_US

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