To Travel or Not? The Influence of Disaster Media Reports on the Youth Travel Market
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Tourism Research Unit, Monash University
Abstract
Few studies of the youth market have considered the influence of negative disaster media reports on their propensity to travel to the affected destination. This study considers the effect of news reports, travel advisories and the Internet on young people’s intention to travel to Phuket following the 2004 Asian tsunami. It was found that this market is relatively resilient, however many expressed concerns about traveling to Phuket, preferring to substitute it for another destination. It recommends that destination marketers adopt a positive re-marketing exercise to counter media misrepresentations as soon as possible in order to retain this market.
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Full text of the conference proceedings available from the link provided. Pagination throughout the book varies.
Citation
Derham, J., & Beeton, S. (2006). To Travel or Not? The Influence of Disaster Media Reports on the Youth Travel Market [Paper presentation]. In Beeton, S., Croy, G., Frost, W. (Eds.). International Tourism and Media Conference Proceedings 2006. Melbourne : Tourism Research Unit, Monash University. p. 52-60