Australian wine tourism: Establishing a career path at the cellar door

Abstract

Wine tourism in Australia has grown substantially in recent years and contributes to employment opportunities in regional areas. To meet the requirements of this growing sector, workers need a considerable degree of skill-specific training; development of wine tourism personnel will be required. This article examines challenging human resource issues associated with the potential labour pool in wine regions in Australia. It raises issues about professional development through the implementation of training and assessment strategies to achieve a growth in the professionalism of cellar-door employees and thus provide a professional career pathway for Australian wine tourism personnel.