Investigating brand equity elements of battlefield sites: a study of the Gallipoli centenary

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dc.contentTexten_US
dc.contributor.authorLagos, Effie
dc.contributor.authorHall, John
dc.contributor.authorWong, Ho Yin
dc.date.accessioned2020-08-24T06:13:28Z
dc.date.available2020-08-24T06:13:28Z
dc.date.issued2016
dc.descriptionPaper presented at 26th CAUTHE Conference held at the Wesley Conference Centre, Sydney on 8-11 February 2016. The full text version is available from INformit. Item availability may be restricted. Log in required for WAI staff and students.en_US
dc.description.abstractThis paper presents an understanding of the association between consumers and Gallipoli as a commemorative site. Drawing on consumer behaviour related theories and the psychology of self-efficacy and personal values, it seeks to investigate the relationships between the various components of brand equity that influence consumer behaviour in order to derive an improved understanding of the perceived value of the Gallipoli commemoration as a brand. The use of a combined qualitative and quantitative approach underpins the development of a conceptual model, which will be tested empirically.en_US
dc.identifier.citationLagos, A., Hall, J. and Wong H. (2016). Investigating brand equity elements of battlefield sites: a study of the Gallipoli centenary. Paper presented at The changing landscape of tourism and hospitality: The impact of emerging markets and destinations, Proceedings of the CAUTHE (Council for Australasian Tourism and Hospitality Education) Conference, Sydney, Australiaen_US
dc.identifier.isbn9780987050793
dc.identifier.urihttps://dspace.angliss.edu.au/handle/20.500.12270/129
dc.identifier.urihttps://search-informit-com-au.ezproxy.angliss.edu.au/fullText;dn=922839297454941;res=IELBUS
dc.language.isoenen_US
dc.publisherBlue Mountains International Hotel Management School, Sydneyen_US
dc.relation.infacultyHigher Educationen_US
dc.rights.holderCAUTHEen_US
dc.subjectGallipolien_US
dc.subjectDark tourismen_US
dc.subjectBattlefieldsen_US
dc.subjectConsumer behaviouren_US
dc.titleInvestigating brand equity elements of battlefield sites: a study of the Gallipoli centenaryen_US
dc.typeBook chapteren_US

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