Why do travellers use mobile apps?

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Asia Pacific Tourism Association

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This study is intended to explore the factors that affect travelers’ decisions regarding the use of their apps for future travels and to develop a conceptual framework to enhance our understanding of the continued use of travel apps by adopting the expectation-confirmation model (ECM) by Bhattacherjee (2001) as the theoretical foundation, which posits information system (IS) users’continuous intention was determined by their satisfaction with IS usage, perceived usefulness and confirmation of expectation (expectation fulfilment) of IS usage.

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Choi, K., Wang, Y., & Sparks, B. (2017). Why do travellers use mobile apps?. Proceedings of the Asia Pacific Tourism Association (APTA) Annual Conference, Busan, Korea. (pp 309-311). https://542eeb23-41da-4271-b6de-092494f4fca3.filesusr.com/ugd/e5cd8f_76313871d0f34dc0b6a43ecc611e376d.pdf

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