Price, quality, and availability of gluten-free products in Australia and New Zealand – A cross-sectional study

Abstract

Adhering to a gluten-free diet (GFD) is essential for individuals with gluten-related disorders such as coeliac disease, dermatitis herpetiformis, gluten ataxia, and wheat allergy. Approximately 1%-2% of the population is affected by these conditions. Access to affordable, high-quality gluten-free products (GFPs) is crucial for maintaining dietary compliance and well-being. This study explores the experiences of those on a GFD, focusing on the availability, quality, and cost of GFPs compared to non-GFPs. The study was conducted in two stages: (1) An online survey was distributed to Australian Coeliac Association and Coeliac New Zealand members to gather data on shopping habits, preferred GFPs, and opinions on product availability, value, and quality. (2) Retail observations involved creating a ‘shopping basket/list’ based on survey results to compare the availability and price of GFPs versus non-GFPs in major supermarkets across urban and rural areas. Results from 1501 Australian and 700 New Zealand respondents and retail observations revealed that GFPs are significantly more expensive and of lower quality than non-GFPs. Commonly purchased items include bread, pasta, crackers, flour, and breakfast cereals. The study highlights the need for improved availability, affordability, and quality of GFPs, especially in bridging the cost disparity between urban and rural areas.