The nexus between tourism heritage attraction, media and fashion

Abstract

The purpose of this chapter is to provoke a discourse regarding the nexus between tourism heritage attractions, media and fashion. The chapter explains how transmedia narratives can influence tourism in diverse ways, whilst also providing a framework to understand a systems approach to the syntheses between cultural heritage institutions (CHI), their visitors and the fashion sector. The chapter provides an insight into how tourism is mediatized by means of reinforcement circles which influence visitors' perception and consumption of fashion exhibition held within heritage tourism offerings. This chapter will be addressed from a tourism disciplinary perspective. A case will be utilised to offer insights. The National Trust of Australia, specifically, the Victorian State organisation, will form part of the discourse. The connection between mediatization of fashion have influenced attendance numbers and increased potential revenue at CHI properties. The chapter will also provide a discussion concerning the incentives and inducements for CHIs management and curators to forge such partnerships with fashion designers, celebrities, costume creators, and film/television productions.