Preserving culture or destination branding?: World heritage status for Tana Toraja.
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La Trobe University, Melbourne
Abstract
World Heritage (WH) is an area of critical interest within cultural and heritage tourism research. It is mainly studied within the fields of tourism management and marketing, policy and conservation.
Description
Paper presented at CAUTHE 2012: The new golden age of tourism and hospitality 22nd Annual Conference held at Melbourne Convention and Exhibition Centre on 6-9 February 2012. The full text version is available from Informit. Item availability may be restricted. Log in required for WAI staff and students.
Citation
Abe, Yoshi. (2012). Preserving culture or destination branding?: World heritage status for Tana Toraja [online]. In: CAUTHE 2012: The new golden age of tourism and hospitality; Book 2; Proceedings of the 22nd Annual Conference. Melbourne, Vic.: La Trobe University, 2012: 13-17.