Reimagining and Reshaping Events : Theoretical and Practical Perspectives
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Goodfellow Publishers
Abstract
A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.
Description
The full text version is available from Proquest. Item availability may be restricted. Log in required for WAI staff and students. The library also owns a print copy of this book.
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Citation
Wrathall, J and Steriopoulos, E. (2022). Reimagining and reshaping events: theoretical and practical perspectives, Goodfellow Publishers: Oxford.