A profile of cellar door personnel: An exploratory case study analysis of two Australian wine regions

Abstract

This exploratory study investigated the profile of cellar door personnel working in two wine districts in Australia, the Yarra Valley, Victoria, and the McLaren Vale, South Australia. The project examined the demographic profile, employment relationships, career mobility, and the perceived skills and knowledge essential for cellar door or tasting room personnel. The study findings provide an insight into who is employed in these regions, while contributing to a better understanding of human resource patterns of wine tourism personnel. A richer understanding of current human resource patterns will assist in reducing the complexity associated with attracting, training, and retaining quality personnel in the wine tourism sector.