Evaluation Framework for Tourism Leadership Development Programs

Abstract

This study reports on the development and application of an evaluation framework designed to guide the assessment of leadership and leadership programs in the tourism field. The framework was applied to a tourism leadership program in Australia. It focused on the context of the visitor economy, relevant leadership models, training approaches, and program outcomes. The findings from this study present evidence that contributes to management education. The study used a mixed-methods approach that included an analysis of secondary data from 182 program participants, analysis of a survey of 45 program participants, and in-depth interviews of 21 program stakeholders. The findings suggest that the evaluation framework offers effective guidance to stakeholders who design, manage, deliver or use leadership programs in tourism.